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Shops & Ecommerce Brand Guidelines Brand Guidelines

Brand assets along with brand guidelines to use them!

Kelly Goodchild avatar
Written by Kelly Goodchild
Updated over a week ago

If you would like to include the logo with your tournament branding, please read the guidelines before downloading our asset pack from this article. A download link is provided below.

  • Text logos should only be displayed in black or white.

  • Do not stretch, deconstruct, or move letters around within the logo.

  • Do not fill, stroke, or use gradients.

  • Do not manually combine Logomark and Logotype together, if desired please use the premade combined logo with the correct ratio sizing and spacing of the two logos.

  • Do not combine the logos with any other artwork.

  • Please read through our full brand guidelines.

Usage Guidelines

  • Avoid using terminology such as “sponsored”, “funded”, “backed”, or “subsidized” with regards to (funds from donation shops should not considered with any of those terms).

  • Please use our provided Logotype in place of text of our name to ensure proper formatting and correct font.

  • Please use correct formatting of our name! All lower case and a period to separate “start” from “gg”.

  • Please avoid “startgg, Start.GG,” etc

  • “” may be used when starting a sentence. “startgg” may be used when entering a period is not possible.

  • Avoid placing assets relative to other imagery that may suggest sponsorships or connections with other brands.


The logos may be used on event badges for tournaments that use both registration and reporting features. The name and logos may not be used for any other merchandise or printed items without written approval.

Download this folder for our current assets and brand guidelines. Please contact if you need any help with artwork or wish to discuss asset use.



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